High-quality printing machine showcasing features for professional flyer printing services.

Your Complete Printing Guide to Quality, Paper Types, and Effective Usage

May 3, 2025

Introduction for Flyer Printing Services in Singapore

In today’s fast-paced, digitally dominated marketplace, the humble flyer remains one of the most cost-effective and results-driven print marketing tools. Whether you're a local startup aiming to generate leads in a specific neighbourhood or a nationwide brand planning a campaign rollout, flyers are an essential component of any promotional strategy.

In Singapore—a city-state known for its fast-moving business environment and competitive commercial landscape—flyer printing services play a vital role in helping companies reach customers on the ground. With the right paper, design, print quality, and distribution method, flyers can capture attention, spark interest, and drive conversion.

In this in-depth guide, we explore the multifaceted world of flyer printing in Singapore, covering everything from paper types and finishes to design considerations, distribution strategies, and industry-specific applications. Let’s dive into why investing in professional flyer printing is a wise move for businesses of all sizes.

1. Why Flyer Printing Remains Relevant in the Digital Age

Despite the widespread adoption of digital advertising, flyer printing remains a core component of many successful offline marketing campaigns. Here’s why:

Tangibility and Trust

Printed flyers offer a tactile experience. The physical nature of a flyer makes it more engaging and credible than fleeting digital ads. Customers can hold onto them, pin them to bulletin boards, or share them with others—leading to extended exposure.

High Visibility

Flyers placed in the right hands, locations, or events can reach hundreds or thousands of people in a short span of time. Whether distributed through mailbox drops, handed out in shopping districts, or displayed at store counters, flyers enjoy visibility that is often unmatched.

Affordable Marketing

Compared to other forms of advertising, flyers are incredibly cost-effective. Bulk printing brings down the per-unit cost significantly, making it ideal for budget-conscious businesses in Singapore.

2. Standard Flyer Sizes Available in Singapore

Understanding flyer dimensions is crucial when designing and printing. We provide some of the most popular types of flyers and leaflets being printed by businesses in Singapore. Each size has a unique use case and target environment. Of course, you may also customise any other sizes that fit your own requirements.

✅ A6 Flyers (105mm x 148mm)

Best for: Compact promotions, voucher-style handouts.
Usage: Concerts, pop-up events, quick discount alerts.

✅ A5 Flyers (148mm x 210mm)

Best for: General marketing, event invites, real estate ads.
Usage: Letterbox drops, counter displays.

✅ A4 Flyers (210mm x 297mm)

Best for: Detailed product info, menus, or service packages.
Usage: In-store handouts, company brochures.

✅ A3 Flyers (297mm x 420mm)

Best for: High-impact announcements and posters.
Usage: Wall displays, storefront advertisements.

✅ DL Size Flyers (210mm x 99mm)

Best for: Direct mail inserts, compact and elegant promotions.
Usage: Mailbox drops, carpark distributions, pamphlet racks.

3. Types of Paper Used in Flyer Printing

Selecting the right paper is vital for creating a lasting impression. Paper quality not only affects the look and feel but also the longevity and perception of your brand.

a) Simili Paper (Uncoated Paper)

GSM Range: 80gsm – 120gsm
Texture: Natural, writable surface
Best for: Internal communications, simple flyers, budget campaigns
Pros: Eco-friendly, excellent for writing, easy to recycle

b) Art Paper

GSM Range: 128gsm – 157gsm
Texture: Smooth, coated surface with a semi-gloss finish
Best for: Mid-range flyers, product introductions, light promotional work
Pros: Sharp image printing, vibrant colours, moderate durability

c) Art Card

GSM Range: 210gsm – 310gsm
Texture: Coated on one or both sides, rigid structure
Best for: Premium flyers, event invitations, retail promos
Pros: Durable, professional finish, high print clarity

d) Recycled Kraft Paper

GSM Range: 120gsm – 250gsm
Texture: Raw, rustic, textured feel
Best for: Eco-conscious brands, handmade product ads
Pros: Sustainable, trendy appeal, brown earthy tones

e) Gloss and Matte Laminated Flyers

Best for: Luxury events, corporate announcements
Pros: Gloss enhances shine and vibrancy; matte gives a smooth, modern look

4. Flyer Printing Finishes: How to Elevate Your Design

The finishing of a flyer can make or break its effectiveness. In Singapore’s saturated marketing space, standing out visually is essential.

Spot UV

A clear coating is applied only to specific areas (like logos or text) for a glossy contrast.

Foil Stamping

Adds metallic effects in gold, silver, or rose gold—great for high-end brands.

Die-Cut Flyers

Custom shapes attract more attention—perfect for creative campaigns.

Embossing & Debossing

Adds texture by raising or pressing parts of the flyer—ideal for tactile engagement.

5. Flyer Printing for Different Business Needs

Flyers serve various purposes across industries in Singapore. Here are examples of how businesses benefit from professional flyer printing.

Retail and F&B

Usage: Promote store openings, new menu items, discounts
Preferred Flyer Type: A5 Art Paper with Gloss Lamination
Distribution: Malls, MRT exits, cafe counters

Real Estate

Usage: Property listings, open house invites
Preferred Flyer Type: A4 Art Card with Matte Lamination
Distribution: Mailbox drops, condo receptions

Education & Enrichment

Usage: Tuition centre ads, class schedules
Preferred Flyer Type: DL Simili Paper, easy to fold and distribute
Distribution: Schools, community centres, public libraries

Health & Wellness

Usage: Spa promotions, clinic services
Preferred Flyer Type: A5 Recycled Kraft Paper for organic branding
Distribution: Mailers, partnerships with gyms, salons

Corporate & B2B

Usage: Service catalogs, software promos
Preferred Flyer Type: A4 Art Card with Spot UV
Distribution: Events, business expos, meeting inserts

6. How to Maximise the Impact of Your Flyers

Design Principles

Clear Hierarchy: Headlines should pop, followed by concise details.
Call-to-Action (CTA): Guide the reader—"Call Now", "Visit Us", "Scan QR Code to Redeem".
Use of Imagery: High-resolution graphics build credibility and trust.

Copywriting Tips

Focus on value, not features.
Keep it short and action-driven.
Emphasise urgency (limited-time offers).

Strategic Distribution

Target high footfall areas.
Use time-specific distribution (peak hours).
Partner with aligned businesses for flyer placement.

7. Choosing a Trusted Flyer Printing Partner in Singapore

Not all printing providers are created equal. Here's what sets a reliable printing partner apart:

Fast Turnaround: Doorstep delivery within 5 days to meet your deadline
Paper Variety: Wide selection of materials, sizes, and finishes.
In-House Design Support: Professional artwork setup and design tweaks.
Competitive Pricing: Volume discounts and transparent quotes.
Location-Based Delivery: Seamless delivery across all parts of Singapore.

As Singapore’s premier flyer printing service, we pride ourselves on delivering quality prints at competitive prices, backed by decades of industry experience.

8. Bulk Flyer Printing for Cost Efficiency

Printing in larger quantities significantly lowers the cost-per-flyer. Here’s a general pricing guideline:

Quantity	A5 Art Paper (128gsm)	A5 Art Card (260gsm)
500 pcs	From $60	From $80
1,000 pcs	From $85	From $120
5,000 pcs	From $250	From $380

Custom quotes available for large-scale marketing campaigns.

9. Sustainability and Eco-Friendly Flyer Options

Green printing practices are becoming essential in Singapore’s corporate culture. Eco-conscious brands can opt for:

Soy-based Inks: Less toxic than petroleum-based.
Recycled Paper Stocks: Reduce deforestation and waste.
Waterless Printing Technology: Minimises water pollution.

Flyers printed on kraft or recycled paper help project a sustainable image to environmentally aware consumers.

10. Final Thoughts: Why Flyers Are Still a Winning Strategy

Despite the allure of social media and online ads, printed flyers continue to deliver outstanding results—especially when executed with professional care and strategic planning. In a multicultural and hyper-localized market like Singapore, flyers serve as a direct line to diverse consumer segments—from HDB residents and students to working professionals and tourists.

Whether you need 500 flyers for a weekend promotion or 50,000 flyers for a nationwide campaign, choosing the right paper, design, finish, and printing partner will ensure your flyers do more than just get noticed—they’ll drive action.

Ready to Print Your Flyers?

We’re here to help. As one of Singapore’s most trusted printing service providers, we offer: